This Privacy Policy applies between you, the User of this Website, and Iona Joan Gwenllian Mumby Schwerin, the owner and provider of this Website (referred to throughout as "we" or "us"). We take the privacy of your information seriously. This Privacy Policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.
Please read this Privacy Policy carefully.
1. Definitions and Interpretation
In this Privacy Policy, the following definitions are used:
Data: collectively, all information that you submit to us via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws.
Data Protection Laws: any applicable law relating to the processing of personal Data, including but not limited to the GDPR, and any national implementing and supplementary laws, regulations and secondary legislation.
GDPR: the UK General Data Protection Regulation.
We / us: Iona Joan Gwenllian Mumby Schwerin, trading as Strong with Iona. Our registered correspondence address is Upper Brockley Road, SE4 1ST. You can contact us at iona@strongwithiona.com.
User / you: any third party that accesses the Website and is not either (i) employed by us and acting in the course of their employment, or (ii) engaged as a consultant or otherwise providing services to us and accessing the Website in connection with the provision of such services.
Website: the website you are currently using, strongwithiona.com, and any sub-domains of this site, including the Pregnant & Strong app at app.strongwithiona.com, unless expressly excluded by their own terms and conditions.
In this Privacy Policy, unless the context requires a different interpretation, the singular includes the plural and vice versa; references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this Privacy Policy; a reference to a person includes firms, companies, government entities, trusts and partnerships; "including" is understood to mean "including without limitation"; reference to any statutory provision includes any modification or amendment of it; and the headings and sub-headings do not form part of this Privacy Policy.
2. Scope of this Privacy Policy
This Privacy Policy applies only to our actions and to those of Users with respect to this Website. It does not extend to any websites that can be accessed from this Website, including any links we may provide to social media or third-party platforms.
For the purposes of the applicable Data Protection Laws, we are the "data controller." This means we determine the purposes for which, and the manner in which, your Data is processed.
3. Data We Collect
We may collect the following Data, which includes personal Data, from you: your name; date of birth; gender; contact information, such as email address and telephone number; demographic information, such as postcode, preferences and interests; pregnancy-related information you choose to share (such as estimated due date, week of pregnancy, and any health-related context relevant to safe exercise); and information you submit through the screening and waiver process required to use the Pregnant & Strong programme.
In each case, in accordance with this Privacy Policy.
4. How We Collect Data
We collect Data in the following ways: Data given to us by you; Data received from third-party services we use to operate the Website; and Data collected automatically when you visit the Website.
4.1 Data given to us by you
We will collect your Data when: you contact us through the Website, by email, phone, post, or other means; you make payments to us, through this Website or otherwise; you elect to receive marketing communications from us; you use our services, including completing the screening and waiver process for the Pregnant & Strong programme; or you submit content to a public-facing form, such as a workshop booking or an event sign-up.
4.2 Data received from third-party services
We use the following third-party services, which may share Data about you with us in the course of providing their service: MailerLite for email list management and email marketing; Substack for our blog and newsletter; Netlify for website hosting and form submissions; Google Analytics for understanding how visitors use the Website; Stripe for processing payments; and Meta for advertising performance measurement (via the Meta Pixel).
4.3 Data collected automatically
When you access the Website, we automatically collect some information about your visit. This information helps us improve the Website, and includes your IP address, the date, time and frequency with which you access the Website, and the way you use and interact with its content.
5. How We Use Your Data
Any or all of the above Data may be used by us for the following reasons: internal record keeping; delivery of the services you have signed up to (including the Pregnant & Strong programme, 1:1 coaching, in-person classes, and workshops); improvement of our products and services; communication with you about your account, your purchase, or any service-related matters; and transmission of marketing materials by email, where you have given us consent to do so.
We may use your Data for the above purposes if we deem it necessary for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see "Your Rights" below).
For direct marketing by email, we will need your consent, either via opt-in or soft opt-in. Soft opt-in consent applies when you have previously engaged with us (for example, when you contact us about a particular service, and we are marketing similar services). Under soft opt-in, we will take your consent as given unless you opt out. Explicit opt-in consent is required for other forms of email marketing, you take a positive action to consent, such as ticking a clearly-labelled box. If you are not satisfied with our approach to marketing, you can withdraw consent at any time. See "Your Rights" below.
6. Who We Share Data With
We may share your Data with the following groups of people for the following reasons: third-party service providers who provide services to us that require the processing of personal Data (for example, the platforms listed in section 4.2 above); third-party payment providers who process payments made through the Website, we do not store your card details ourselves; payments are handled directly by Stripe; and relevant authorities, in the limited case that the waiver you sign as part of the Pregnant & Strong screening process needs to be shared (for example, in the event of a legal requirement, or if disclosure is necessary to protect your safety or the safety of others).
In each case, in accordance with this Privacy Policy.
7. Keeping Your Data Secure
We use technical and organisational measures to safeguard your Data: access to your account is controlled by a password and a username unique to you; we store your Data on secure servers operated by the third-party services listed in section 4.2; and we monitor for and respond to suspected data breaches.
If you suspect any misuse, loss, or unauthorised access to your Data, please tell us immediately by emailing iona@strongwithiona.com.
If you would like detailed information from Get Safe Online on how to protect your information and devices against fraud, identity theft, viruses and other online problems, please visit getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.
8. Data Retention
Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this Privacy Policy, or until you request that the Data be deleted.
Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.
9. Your Rights
You have the following rights in relation to your Data:
Right to access, you may request copies of the information we hold about you at any time, or that we modify, update or delete such information. We will not charge for this unless your request is "manifestly unfounded or excessive." Where we are legally permitted to do so, we may refuse your request, in which case we will explain our reasons.
Right to correct, the right to have your Data rectified if it is inaccurate or incomplete.
Right to erase, the right to request that we delete or remove your Data from our systems.
Right to restrict our use of your Data, the right to "block" us from using your Data, or to limit the way we can use it.
Right to data portability, the right to request that we move, copy or transfer your Data to another provider.
Right to object, the right to object to our use of your Data, including where we use it for our legitimate interests.
To make enquiries, exercise any of these rights, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing), please contact us at iona@strongwithiona.com.
If you are not satisfied with how we handle a complaint relating to your Data, you may refer your complaint to the Information Commissioner's Office (ICO). Their contact details are at ico.org.uk.
It is important that the Data we hold about you is accurate and current. Please let us know if your Data changes during the period for which we hold it.
10. Links to Other Websites
This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for their content. This Privacy Policy does not extend to your use of such websites; you are advised to read the Privacy Policy of any other website prior to using it.
11. Changes of Business Ownership and Control
From time to time, we may expand or reduce our business. This may involve the sale or transfer of control of all or part of the business. Data provided by Users will, where it is relevant to the part of the business being transferred, be transferred along with that part. The new owner or newly-controlling party will, under the terms of this Privacy Policy, be permitted to use the Data for the purposes for which it was originally supplied to us.
We may also disclose Data to a prospective purchaser of our business or any part of it. In such instances, we will take steps to ensure your privacy is protected.
12. General
You may not transfer any of your rights under this Privacy Policy to any other person. We may transfer our rights under this Privacy Policy where we reasonably believe your rights will not be affected.
If any court or competent authority finds that any provision of this Privacy Policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions will not be affected.
Unless otherwise agreed, no delay, act or omission by either party in exercising any right or remedy will be deemed a waiver of that or any other right or remedy.
This Agreement is governed by and interpreted according to the law of England and Wales. All disputes arising under it are subject to the exclusive jurisdiction of the English and Welsh courts.
13. Changes to This Privacy Policy
We reserve the right to change this Privacy Policy as we deem necessary from time to time, or as may be required by law. Any changes will be posted on the Website immediately, and you are deemed to have accepted the terms of the Privacy Policy on your first use of the Website following any alterations.
Contact
You can contact us by email at iona@strongwithiona.com.
This Privacy Policy was last updated in April 2026.
