I help women feel mentally and physically strong through exercise — whether you're pregnant, postpartum, perimenopause, training for a marathon, or simply trying to make movement part of your life again.
I have varied approaches that can support you on your journey to help you feel fitter and stronger for life.
45+ guided videos across all three trimesters — filmed in real time during my pregnancy, with the 4th trimester coming soon. A toolkit to support you through pregnancy & postpartum.
Live online sessions tailored to you — pregnancy, postpartum, marathon training, or just wanting to feel stronger.
Find out more →Group classes, workshops, and day retreats (coming soon) — designed for women who want the support of community!
Find out more →
"My approach is about how you feel. Strong, capable, and confident at every stage of life."
Iona has genuinely made a massive difference to my life. Not only as a PT and Marathon Coach but also just being there to check in. Her holistic approach is what stands her apart — she genuinely cares about her clients' wellbeing.
Whether you've got big goals or simply want to get your body moving, Iona has got your back. Her ethos — how you feel mentally and physically — feels like a breath of fresh air.
Really enjoyed this class. It was much more helpful than I had thought it might be. It helped me to feel stronger and to connect breath when engaging the pelvic floor — and banished any fears around what is safe to do in pregnancy.
Connect with other women on the same journey. The Strong with Iona WhatsApp community is a judgement-free space for questions, motivation and real support — and I'd love you to be part of it.
From grief to strength. From teaching to training. This is how I got here — and why I do what I do.
Following the sudden death of my best friend at 26, I began to use running to help me navigate my journey through grief. I ran my first marathon in 2012, and over the last 12 years I've run 15 marathons and 7 ultras — as well as countless half marathons — raising over £20k for a charity set up in my best friend's memory.
Endurance running became my escape, my freedom, and a way to process things that felt too big for words. In more recent years I found strength training, joining the gym I now co-own in 2020 during covid.
My journey through grief was a key catalyst in my love of exercise — but if I'm honest, at the beginning it was less than healthy. From a potential exercise addiction to a negative relationship with food, I spent years shifting my approach. It was pregnancy and becoming a mum that finally changed things.
Continuing to train during both of my pregnancies was a non-negotiable for me. Training right up until the day I gave birth and returning soon after has continued to support both my mental and physical health — and my mission is to support others to do the same.
I am now on a mission to educate and empower women to connect with their pelvic floor and core and prioritise strengthening these key muscle groups both prenatally and postpartum. This is a hugely undervalued, under-researched and under-promoted area of training — and I am here to change that, to support women's overall quality of life and health outcomes post birth.
Since becoming a personal trainer, I've developed my own approach — one that supports women in finding strength, confidence, and power through healthy habits that change their lives one small step at a time. I want women to feel safe and empowered to train whilst pregnant. I want mums to prioritise movement as a non-negotiable. And I want to make training challenging, fun, and motivating. I have seen first hand the power of exercise, of doing hard things, of pushing your body, and want to support other women to do the same.

"Strength is a key part of who I am — it's something I aspire to hold in both body and mind."
No matter what stage of life you find yourself at — I've got you. Find the approach that fits your lifestyle and your goals.
Whether you're training for your first 5K or tackling a marathon, pregnant or postpartum or just trying to make exercise stick as a busy human — my 1:1 coaching fits around your life!
I specialise in training women who want to feel stronger and fitter at any stage of life. Live online sessions, personalised programming, ongoing support via WhatsApp and regular check-ins. Programming that is personal to you.
My coaching goes deeper than sets and reps. Movement is one piece of the puzzle — what you eat, how you sleep, your mental health, your daily habits — all of these play a part. Breathwork, nervous system health, nutrition are all part of the work we will do together. The bigger picture is very important to me and I have supported clients through many things — career changes, family and relationships and work ambitions — I'm here for it all!

There's something special about training together. Group energy, real connection, shared motivation. I am building this community from the ground up and I'd love you to be a part of it.
My group classes centre around feeling mentally and physically strong during pregnancy and postpartum — deep core engagement, pelvic health, birth prep and recovering post birth.
One-off events on training in pregnancy, birth prep, strength training for women and postpartum recovery. Open to individuals and corporate groups.
A day to reset, move, and connect. Pregnancy and postpartum focused — COMING SOON.
Pre and postnatal support packages for companies — live Q&A sessions, webinars, and 1:1 consultation slots for employees.
Enquire →45+ guided videos across all three trimesters (with trimester 4 coming soon) — filmed in real time during my pregnancy, designed to help you feel mentally and physically strong throughout yours.
This isn't a workout plan or week-by-week schedule. It's a toolkit to support you in training for pregnancy — giving your body what it needs at every stage. Each workout focuses on building confidence and strength through fundamental movement patterns that can be done at home (or gym if you wish).
The sessions include specific movements to strengthen, activate, and stabilise key muscle groups, such as our pelvic floor, that support our changing bodies. The breathwork and stretching sessions support nervous system health and cultivate calm.
Trimester 1 — Building strength fundamentals from the ground up. These sessions support you developing strength and fitness, as well as building an awareness of your core and pelvic floor and beginning to work on strengthening these muscles in preparation for our changing bodies.
Trimester 2 — Stability, strength and support is the theme of this trimester's sessions — done through full body sessions as well as sessions that specifically target the core and pelvic floor.
Trimester 3 — Honing in on preparing for birth and beyond. We focus on endurance and ensuring the core and pelvic floor is conditioned for what is to come.
🔒 Secure payment via Stripe · One-time · Lifetime access
"I developed this programme because I believe every woman deserves to feel their strongest during pregnancy — not just told to 'take it easy.' I want to empower women to use movement to prepare for birth and recovery."
— Iona
One secure payment of £99 via Stripe. No subscriptions — yours forever.
A quick health screening and personal toolkit walkthrough.
45+ videos by trimester, plus breathwork sessions. Stream anytime.
Private WhatsApp group — support, accountability, and real talk.
Real, unfiltered conversations about pregnancy and more!
I started this podcast because there are so many things about pregnancy, fitness, and motherhood that don't get talked about enough! Each episode I speak to experts, friends and colleagues about their real life experiences and bring advice and no-nonsense guidance to the table.
Thoughts on training, pregnancy, motherhood, running, and everything I'm learning along the way.
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Whether you've got a question, want to chat about coaching, or just fancy saying hello — I'd love to hear from you.
The best way to reach me is through the form or via my Google Form — share your details and I'll get back to you as soon as possible.
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How we collect, use, and protect your data.
Last updated: 13 April 2026
This Privacy Policy applies between you, the User of this Website, and Iona Joan Gwenllian Mumby Schwerin, the owner and provider of this Website. We take the privacy of your information very seriously.
We may collect the following personal data: your name, date of birth, gender, contact information (email addresses and telephone numbers), and demographic information such as postcode, preferences and interests.
Data is collected when you contact us through the Website, by telephone, post, or email; when you make payments to us; when you elect to receive marketing communications; and when you use our services. We also collect some data automatically when you visit the Website, including your IP address, visit frequency, and how you interact with the content.
We may use your data for internal record keeping, improvement of our products and services, and transmission by email of marketing materials that may be of interest to you. For direct marketing via email, we will obtain your consent via an opt-in or soft opt-in.
We may share your data with third party service providers who provide services to us which require the processing of personal data; third party payment providers who process payments made over the Website; and relevant authorities where required.
We use technical and organisational measures to safeguard your data, including password-controlled access and secure servers. If you suspect any misuse or loss or unauthorised access to your data, please contact us at strongwithionalegal@pm.me.
You have the right to access, correct, erase, restrict, port, and object to our use of your data. To exercise any of these rights or withdraw your consent, contact us at strongwithionalegal@pm.me.
If you are not satisfied with how we handle a complaint, you may refer it to the Information Commissioner's Office (ICO) at ico.org.uk.
We will only hold your data for the period necessary to fulfil the purposes outlined in this Privacy Policy or until you request deletion. Even if deleted, data may persist on backup media for legal, tax, or regulatory purposes.
We reserve the right to change this Privacy Policy as necessary. Any changes will be posted on the Website immediately. This Privacy Policy was created using a document from Rocket Lawyer.
Contact: strongwithionalegal@pm.me
Terms for the supply of services via this website.
These Terms and Conditions apply to the purchase of services and goods by you (the Customer) from Iona Mumby (the Supplier) via strongwithiona.com.
The description of the Services and any Goods is as set out on the Website. All Services are subject to availability. We can make changes to the Services to comply with applicable law or safety requirements.
Fees for Services and Goods are as set out on the Website at the date we accept your Order. Fees include VAT at the applicable rate. Payment is taken via credit or debit card at the time of order.
We will deliver Services within a reasonable time. In the case of Goods, delivery will be without undue delay and not more than 30 days after the Contract is entered into. We do not generally deliver outside England and Wales, Scotland, Northern Ireland, the Isle of Man and the Channel Islands.
You can cancel the Contract within 14 days without giving any reason. The cancellation period expires 14 days from the day you acquire possession of the last of the Goods, or 14 days from when the Contract was entered into for services only. To cancel, contact us with a clear statement at strongwithionalegal@pm.me.
If you cancel, we will reimburse all payments received from you, including standard delivery costs. Reimbursement will be made within 14 days using the same payment method. We may deduct for any loss in value of Goods resulting from unnecessary handling.
We supply all Goods and Services to a satisfactory quality and with reasonable skill and care. After-sales support is provided via WhatsApp.
We comply with the UK General Data Protection Regulation. Please read our Privacy Policy alongside these Terms.
This Contract is governed by the law of England and Wales. Disputes may be submitted to the courts of England and Wales. We follow the codes of conduct of the Active Pregnancy Foundation.
Contact: strongwithionalegal@pm.me
These Terms and Conditions were created using a document from Rocket Lawyer.